Digital & Social Media Marketing


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Course Overview
Intended Audience
Pre-requisite
Learning Objective
Extended Outcome
about this course
Social media marketing involves leveraging social media platforms to promote brands, engage with audiences, and drive business objectives. It encompasses content creation, audience engagement, brand building, paid advertising, analytics, social listening, and influencer collaborations. By effectively utilizing social media marketing strategies, businesses can build brand awareness, drive website traffic, generate leads, foster customer loyalty, and drive growth in the digital landscape.

Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and others provide businesses with an opportunity to reach a wide audience and interact with potential customers in a more personal and direct manner.

Social media marketing offers numerous benefits, including increased brand visibility, improved customer engagement, targeted advertising, and the ability to gather valuable customer insights. It is an essential component of many businesses' overall marketing strategies, as it allows them to reach and connect with their target audience in a highly personalized and interactive manner.

This course provides a comprehensive overview of the various aspects of digital marketing. It covers key topics such as Search Engine Optimization (SEO), Content Marketing, Email Marketing, Social Media Marketing, Pay-Per-Click Advertising (PPC), and Digital Analytics.
The course provides a detailed understanding of the strategies and techniques involved in each aspect of digital marketing, and helps students learn how to create and execute successful digital marketing campaigns. It emphasizes the importance of using data and metrics to measure the success of digital marketing efforts, and provides students with the knowledge and skills they need to stay up-to-date with the latest trends and developments in the field.
who needs this course?
1. Entrepreneurs and small business owners who want to learn how to market their businesses online.
2. Marketing professionals and managers who want to develop their digital marketing skills and stay up-to-date with the latest trends and best practices.
3. College students and recent graduates who are interested in pursuing a career in digital marketing or related fields.
4. Sales and business development professionals who want to use digital marketing to generate leads and build relationships with customers.
5. Non-marketing professionals who want to learn how to effectively use digital channels to promote their products or services.
Getting started
1. Basic understanding of marketing principles and concepts: A basic understanding of marketing principles and concepts, such as branding, target audience.
2. Basic computer skills: A basic understanding of using computers, browsing the web, and using common office software, such as spreadsheets and word processing programs, is helpful for a digital marketing course.
3. Familiarity with social media platforms: Familiarity with popular social media platforms, such as Facebook, Twitter, and LinkedIn, can be beneficial in understanding how to use social media for marketing purposes.
At the end of this course, you will be able to KNOW;
1. Understanding the basics of digital marketing and its various components, such as SEO, email marketing, content marketing, and social media marketing.
2. Developing an understanding of digital marketing metrics, such as website traffic, conversions, and customer engagement, and using this data to measure the success of digital marketing campaigns.
3. Learning how to create effective digital marketing strategies that drive results, including identifying target audiences, creating content, and selecting channels to reach customers.
4. Gaining the skills to create and manage digital marketing campaigns, including planning and executing social media campaigns, email marketing campaigns, and other online marketing efforts.
5. Learning how to effectively analyze and evaluate the results of digital marketing campaigns, including measuring return on investment and making data-driven decisions.
6. Gaining an understanding of the ethical and legal considerations in digital marketing, including issues around data privacy and security, and adhering to industry standards and best practices.
7. Preparing for a career in digital marketing by acquiring relevant knowledge, skills, and hands-on experience.
What you stand to gain
By taking digital marketing course, you can gain a wide range of skills and knowledge that can help you in your career or personal business. Some of the key benefits include:
1. Understanding of digital marketing concepts: You will gain a comprehensive understanding of the principles and concepts of digital marketing, such as branding, target audience, messaging, customer behavior, and analytics.
2. Hands-on experience with digital marketing tools: You will gain hands-on experience with various digital marketing tools, such as social media platforms, content management systems, analytics tools, and email marketing platforms.
3. Knowledge of SEO and website optimization: You will learn about search engine optimization (SEO) and how to optimize websites for search engines and users, including techniques for on-page optimization and link building.
4. Understanding of social media marketing: You will learn about social media marketing and how to use social media platforms for marketing purposes, including creating and executing social media strategies and campaigns.
5. Knowledge of content marketing: You will learn about content marketing and how to create and distribute effective digital content for marketing purposes, including blog posts, videos, graphics, and more.
6. Increased job opportunities: Digital marketing skills are in high demand, and taking a digital marketing course can increase your job opportunities and make you a more competitive candidate for digital marketing positions.
7. Improved marketing skills for personal business: If you run a personal business, taking a digital marketing course can help you improve your marketing skills and reach your target audience more effectively.
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